Scott Goodson

Founder & CEO, StrawberryFrog

Scott is a father, husband, author, and founder of StrawberryFrog, the world’s first movement marketing, transformation, and advertising company.

He started his career in Sweden in the 1990s, devising purpose strategies for Scandinavian multinationals, working with some extraordinary leaders who wanted to drive positive change whilst radically growing their companies.

Through StrawberryFrog Scott established his own purpose to use creativity for good, and has created new ways of thinking about both the development of distinctive brands, but also the cultural conditions necessary to support them, reshaping how many leaders and large corporations have thought about structuring their businesses for success. Behind ideas that can challenge habits and formulas of the past.

For 25 years Scott has worked with the most iconic companies including P&G, Credit Suisse, Morgan Stanley, Goldman Sachs, Emirates Airline, Google, PepsiCo, Heineken, Jim Beam, Coca-Cola, Pfizer, Natura Brasil, LG Electronics, and Mahindra.